Scout Association of Croatia: Boranka – Paint it back

The Scout Association of Croatia organised a volunteer-led afforestation campaign to revitalise the country’s fire-struck areas.

Campaign details

Brand: Boranka (Paint it back)Brand owner: Scout Association of CroatiaAgency: Imago OgilvyCountry: Croatia

Executive summary

When fires happen, everyone joins in to save forests, but after the fires are extinguished, burned-down forests remain forgotten. Croatia has faced many devastating wildfires in the past years, so the Scout Association of Croatia decided to help revitalise the fire-struck areas by organising a volunteer-led reforestation.

In the era of Facebook likes and shares, the project’s main challenge was to find a way to motivate the general public to actively participate in an afforestation campaign....

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