Shell: Best Day of My Life

Shell successfully positioned itself as a pioneer in future energy solutions in the UK, USA, China, Nigeria and Brazil, with a range of content showcasing some of its brighter ideas in action.

Campaign details

Client: ShellAgency: MediaComCountries: UK, USA, China, Nigeria and Brazil

Challenge

We needed to make energy more exciting for the energy influencers of the future

One of Shell's goals is to harness the power of collaboration – to pioneer more and cleaner energy solutions.

The brand has supported a whole range of energy projects and ideas: creating light from gravity, capturing kinetic energy from footsteps and generating energy from coffee waste, to name but three.

However, most consumers still view Shell as a traditional oil company.

Our brief was to reach out to Energy...

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