Campaign details
Award show: ROI FestivalAward category: Integrated CommunicationsAward level: GoldBrand: Tencent VideoBrand owner: Tencent HoldingsCampaign name: '520: Love's Official Declaration Day' Agency: Tian Yu KongIndustry category: Software & Network ServicesRelease date: May 2019Budget: RMB 2-5 millionCountry: China
Background
China has a plethora of e-commerce shopping occasions conceived by tech companies: Tmall created the famous Double Eleven or Singles' Day (denoted as 11.11), and JD started the 6.18 festival. As one of the largest online video platforms in China, Tencent...