The Movember Foundation: The Face of Change

The Movember Foundation, a charity for men’s mental health, raised awareness of its cause and increased donations in New Zealand through a controversial campaign targeting high-school students.

Campaign details

Brand: The Movember FoundationAgency: BC&F Dentsu, MKTG, CARATCountry: New Zealand

Market background

Our dying men

New Zealand is famous for being a green, rugby-loving paradise with nothing more troubling than endangered birds and the occasional lost hobbit. But there’s one sad statistic that few people know: New Zealand has the highest rate of male suicide in the world.

In the country, the male suicide rate is three times that of female suicide.1

Facing up to the problem, literally

The Movember Foundation is a charity raising money for men’s mental health. It...

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