60% of mobile gamers are moderate players

An overview of gaming audiences across 24 markets.

Two-thirds of consumers say they play video or mobile games but a majority don't play intensively, according to data across 24 markets by YouGov.

Denmark and Norway are the only markets surveyed where less than half of consumers (45%) say they play video or mobile games, with France (51%) and Sweden (51%) just above the halfway mark.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands