63% of British Muslims feel supermarkets use outdated activations

An overview of how Muslim consumers in the UK feel about supermarket aisles and activations.

Supermarkets in the UK are failing to update their activations for a more modern and cosmopolitan Muslim consumer base, according to research from creative agency mud orange.

Nearly two-thirds (63%) of Muslims in the UK agree that Halal and Ramadan supermarket aisles are boring and outdated when it comes to stock, design and advertising content.

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