67% of TikTok users are under 24 while Instagram and YouTube attract older audiences

An overview of Instagram, TikTok and YouTube audiences by age group.

Two in three (67.0%) TikTok users are under the age of 24 while Instagram and YouTube lean towards older age groups, according to data from influencer marketing management company HypeAuditor.

18 to 24 year-olds are the largest segment for TikTok, accounting for 38.0% of total users. However, those aged 25 to 34 are the largest audience group for Instagram, with a 47.8% share of the platform's user base.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands