All product sectors projected to top pre-COVID ad investment next year

An overview of the growth in advertising spend by product category in 2021, 2022 and 2023.

Most product categories were able to record a full advertising recovery this year but there are notable exceptions, according to WARC Data's latest Global Advertising Trends report.

For example, transport & tourism leads growth with an absolute increase of $12.5bn this year but is still almost $2.9bn down on 2019 levels.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands