Automation and real-time measurement are main benefits of programmatic

An overview of the main benefits of programmatic advertising.

Automation and real-time measurement are the most widely reported benefits of programmatic advertising, according to research from AI company Alfi.

In a survey of senior advertising professionals worldwide, almost all (94%) said automation was one of the most important benefits of programmatic advertising. Real-time measurement (72%) places second while sophisticated targeting (67%) follows clos

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands