CPG, automotive and financial brands gain US ad share

An overview of category's share of advertising voice in the United States during the novel coronavirus (COVID-19) outbreak.

Brands in the consumer packaged goods (CPG), automotive and financial categories have gained share of voice in the US advertising market, according to the latest research from Nielsen.

CPG brands accounted for one-fifth (20.5%) of creative units in the US during the first weeks (March 9 to April 19) of the novel coronavirus (COVID-19) outbreak. This is an increase from 19.3% in the pre-outbreak period of January 27 to March 8. This of shoppers, not least older audiences who are now shopping online.