Digital video and connected TV are 2021 priorities

An overview of media priorities and vulnerabilities in the United States.

Digital video/OTT and connected TV will be the main priorities for US digital media experts in 2021, according to an Integral Ad Science survey of media and creative agencies, publishers, advertisers and others working in online marketing.

Over half of those surveyed said digital video/OTT (57%) and connected TV (54%) will be areas of high priority in 2021, with social media placing third (47%).

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