Facebook ad revenue growth decelerates to 33%, equal to $28bn

An overview of Facebook's advertising revenue growth.

Growth in Facebook's advertising revenue has slowed as the company faces challenges with ad targeting and measurement as a result of Apple's recent iOS privacy changes, according to the latest company report. Snapchat reported similar challenges.

Facebook recorded advertising revenue in Q3 2021, an increase of 33.2% from the previous year. While this is a quicker rate of growth than in 2019 and 2020, it is a significant slowdown from the first six months of 2021.

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