Food and drink ramps up TV advertising in India during COVID-19

An overview of TV advertising volume and audience by sector in India during the novel coronavirus (COVID-19) outbreak.

Food and beverage brands have ramped up their TV advertising in India during the novel coronavirus (COVID-19) outbreak, according to the latest data from BARC India and Nielsen. The sector accounted for 17% of free commercial time (FCT) between the 14th and 24th of March, an increase from a pre-outbreak (11th to 31st of January) share of 15%.