Highest ROAS lures advertisers to Amazon Sponsored Brands

An overview of Amazon advertising spend and return on investment by ad format.

Sponsored Brands advertising is growing quicker than other Amazon ad formats and offers advertisers a greater return on their investment, according to data from seller management company Jungle Scout.

The Sponsored Brands ad format, which covers banner ads with a brand's logo, message and products, took a 20% share of all Amazon advertising spend in the first two months of 2021. This is double the level in 2018 (10%).

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands