Indian consumers move away from food delivery

An overview of consumer spending in India on online food delivery, groceries and food, toiletries and personal grooming during the novel coronavirus (COVID-19) outbreak.

Half (54%) of Indian consumers are spending less on ordering food online during the novel coronavirus (COVID-19) outbreak, according to research from Omnicom Media Group. In contrast, two-fifths (38%) say they have stockpiled essentials.

Tier 1 cities and female consumers are most likely to cut their spending on food delivery, with 59% and 58% of respondents saying so respectively. This is also true among younger consumers – 57% of 25-34 year-olds are spending less, compared to 49% o