A lack of cross-screen measurement in digital video advertising is limiting investment, according to a March and April survey from IAB Europe. Two-fifths (42%) of advertisers and half (52%) of agencies surveyed said this was a limit to investment, with a quarter (25%) of publishers saying the same.
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
Prove your case and back-up your idea
Get expert guidance on strategic challenges
Tackle current and emerging marketing themes
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.