Linear TV sees smaller audiences but higher consumption

An overview of changes in linear TV's daily reach and consumption in Q3 2021 in Australia, Germany, the United Kingdom and the United States.

Linear TV is settling into a post-pandemic trend of smaller audiences but higher consumption, according to smart TV data from viewership company Samba TV.

In the United States, while linear TV's daily reach has fallen by 10% between Q3 2019 and Q3 2021, the number of minutes watched has risen by 17%. The same trend is visible in Germany and the UK, where the latter has seen audience consumption rise by

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