Marketers view customer experience and big data as most important for digital transformation

An overview of what marketers think are the most important elements of digital transformation.

Customer experience and drawing insights from big data are the two most important elements of digital transformation, according to WARC's global survey of marketing executives.

In the latest edition of the Marketer's Toolkit, over half (53%) of marketers said customer experience will be the most important element of digital transformation in 2022. Drawing insights from big data (45%) and e-commerce/new routes to market (39%