Marketing strategy in 2021 most impacted by new consumer behaviours and recession

An overview of the importance of societal topics on marketing strategies in 2021.

Three-quarters (74%) of marketers believe the effect of COVID-19 on consumer behaviour will have a significant impact on their marketing strategy for 2021, according to research from WARC’s Marketer’s Toolkit 2021. This is the most important factor in influencing their strategy, while 68% also say the economic recession will have a significant impact.

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