Mid-priced products achieve best Amazon advertising ROI

An overview of Amazon advertising spend and return on investment by product price.

Amazon products priced between $21 and $30 offer the best return on advertising spend (ROAS) but they currently take the smallest share of investment, according to data from seller management company Jungle Scout.

Products priced between $21 and $30 deliver a ROAS of $2.81 when advertised on Amazon, the only product price category to deliver a ROAS above $2.00. However, advertising of these products accounts for just 5% of total Amazon advertising spend, the s

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands