New consumer behaviours having greatest impact on 2022 marketing strategy

An overview of the themes that are having a significant impact on marketing strategies in 2022.

Almost two years on from the start of the pandemic and changing consumer behaviours are still presenting a challenge for marketers, according to WARC's global survey of marketing executives.

Among brand owners, nearly three-quarters (73%) say post-pandemic changes in consumer behaviour will have a significant impact on their marketing strategy in 2022.