Only 26% of Apple users allow app tracking when prompted

An overview of Apple app users who have allowed app tracking when shown the App Tracking Transparency prompt.

Just one-quarter of Apple users with iOS 14 have allowed app tracking when shown the App Tracking Transparency prompt, according to data from mobile analytics company Flurry Analytics.

The latest data show that 26% of global app users who were shown the prompt agreed to app tracking, a number that has remained relatively constant since iOS 14.5 was launched on April 26. This is even lower in the United States (16%).

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