Snacks and personal care products see greatest e-commerce lift

An overview of e-commerce categories in Europe during the coronavirus (COVID-19) outbreak.

Snacks, personal care products and non-food child products are the categories experiencing the greatest boost in European e-commerce during the coronavirus (COVID-19) outbreak, according to data from McKinsey & Company.

One-quarter (23%) of European consumers had purchased snacks online before COVID-19, with this expected to rise to 29% when the outbreak ends. This means the number of customers purchasing within the category online will grow by 26%, the largest incr