Social live content is the most important consumer behaviour for Indonesian marketers

An overview of the most important consumer behaviours for mobile marketing in Indonesia.

Consuming social media live content (46%) is the most significant consumer behaviour for the Indonesian mobile marketing industry in 2020, according to research from WARC and the MMA. M-commerce (44%) and multi-screening (40%), using a mobile device while watching TV, are also important behaviours for the industry.

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