Two in three TV watchers stream on multiple devices

An overview of streaming activity in France, Germany, Italy, Spain and the UK.

A majority of TV watchers in Europe stream content on multiple devices, according to research by sell-side ad platform Magnite.

About three-quarters of TV watchers in the UK (74%) and Italy (73%) say they use at least two devices to stream content, with watching on three or more devices being most popular.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands