YouTube audiences watch for longer on connected TV

An overview of YouTube audience activity by device in Q2 2021.

Audiences watch YouTube content for longer when watching on connected TV devices, according to data from streaming analytics company Conviva.

Connected TV devices account for almost a quarter (23%) of minutes watched, far above a 14% share of video views. In comparison, mobile devices account for half (52%) of total consumption, below the 63% share of video views.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands