Consumers are more approving of COVID-related advertising than "normal" campaigns

Rob Clapp

An overview of consumer approval of brands advertising their COVID-19 response and how they are helping customers compared to approval for brands running "normal" campaigns unrelated to COVID-19.

More consumers approve of COVID-related advertising than brands running "normal" campaigns, according to the latest researchfrom GlobalWebIndex. In a survey across 17 markets, four-fifths (82%) of consumers say they approve of brands advertising their

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