Gen Z is driving changes in COVID-19 media habits

An overview of the changes in key media habits by age group during the novel coronavirus (COVID-19) outbreak.

Gen Z is demonstrating the largest increase in media consumption during the novel coronavirus (COVID-19) outbreak, according to research by GlobalWebIndex across 13 markets.

For example, Gen Z audiences are twice as likely as Gen X and seven times more

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands