Nearly half of consumers will delay purchases until COVID-19 outbreak is over

An overview of delayed purchases during the novel coronavirus (COVID-19) outbreak across 17 markets.

Consumers are twice as likely to delay purchases until the novel coronavirus (COVID-19) outbreak is completely over, according to research from GlobalWebIndex. In a survey of 17 markets at the beginning of April, 44% of consumers said they will delay purchasing until the outbreak is over in their country or globally. This compares to 22% who will make delayed purchases when the ou

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands