Shirt sponsorship delivers the highest level of awareness

An overview of the types of sports sponsorship that fans notice.

Sports fans say that shirt sponsorship is the most noticeable, according to a new dataset of sports fans across 15 markets from target audience company GWI.

Football/soccer and tennis are the first and fifth most popular sports and two in three (65%) fans say that they notice shirt sponsorships, the highest rate across the types surveyed. Shirt sponsorships are also the most recognised format for fans of

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