A third of consumers are buying more based on healthy and hygienic packaging

An overview of consumers paying more attention to health and hygienic packaging in their post-COVID purchases.

Nearly one-third of consumers are paying more attention to healthy and hygienic packaging in their purchase decisions, according to data from McKinsey & Company.

Across 21 markets surveyed, an average of 29% of consumers said they were buying more based on healthy and hygienic packaging since the coronavirus (COVID-19) outbreak began. Just 8% said they're doing this less.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands