Ad fraud ranging between 1–2% across regions

An overview of advertising fraud by country and industry.

Advertising fraud is most prominent in North America and the Europe, Middle East and Africa region (EMEA) and least common in Asia Pacific, according to data from fraud and brand safety management company DoubleVerify.

Across desktop, mobile and connected TV devices, North America had an advertising fraud rate of 2.1% with EMEA close behind at 2.0%. Latin America places at 1.5% while Asia Pacific performs best at 0.9%.

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