Amazon advertising costs have risen 52% in past year

An overview of the cost-per-click of Amazon advertising in the United States since January 2020.

The average cost-per-click (CPC) of Amazon advertising in the United States has risen rapidly over the past year and growth has accelerated in 2021, according to data from Marketplace Pulse.

Advertising on Amazon now costs, on average, $1.20 per click. to the e-commerce platform.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands