Digital commerce adspend rises 55% as costs increase

An overview of retail media advertising spend, clicks and cost-per-click.

Advertising spend on retail media platforms has risen by more than 50% as the cost-per-click reached a new high, according to data from digital advertising company Skai.

Retail media, covering platforms like Amazon, Walmart and Instacart, saw advertising spend rise by 55% in Q2 2021 while the number of clicks has increased by 25%.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands