Facebook in-stream video sees double-digit growth in CPM

An overview of Facebook and Instagram cost-per-click and cost-per-thousand in 2020.

Facebook in-stream video was the only format to get more expensive in the third quarter of 2020, according to data from Socialbakers.

The cost-per-click (CPC) and cost-per-thousand (CPM) of the format rose by 10.4% and 16.7%, respectively, to reach $0.2

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