Global advertising spend to fall by 8.1% in 2020

An overview of advertising spend forecasts for 2020 by market, product vertical, media and format.

Global advertising spend is set to fall by 8.1% – $49.6bn – to $563bn this year, according to WARC Data's latest Global Advertising Trends report. Based on data from 96 markets, this is an absolute downgrade of $96.4bn compared to WARC’s previous fore

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands