Netherlands, Online display advertising expenditure

An overview of total online display advertising spend in the Netherlands since 2012.

Methodology & Sources

Online display data are provided by IAB Europe. The series encompasses data for a number of online display formats, including banners, buttons, skyscrapers, overlays, interstitials, and pop-ups displayed on a website.

WARC also classifies online video and social media as display formats, per IAB definitions. Online video advertising can be defined in numerous ways though, principally, these are:

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