One in four kids watches e-sports content

An overview of e-sports activity among 13 to 18 year olds across 13 different countries.

One in four (25%) kids aged between 13 and 18 watches e-sports content on a screen, according to data across 13 different markets from The Insight People's annual Kids Insights Future Forecast report.

E-sports proves most popular among younger audiences in China, where two-fifths (38%) of kids say they watch content. India (34%) and Mexico (33%) follow close behind, with one-third engaging with the activity.

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