Sports media and Netflix see success on TikTok

An overview of TikTok engagement across different account categories.

Sports media and streaming services have been most successful in tapping into TikTok's growing popularity, according to an analysis of over 900 branded accounts from streaming analytics company Conviva.

The sports media category, covering brands such as ESPN, had the highest number of followers on TikTok in February 2021, with an average of 1.55m per account. Short-form content like that on TikTok is expected to be the of growth in sports media consumption.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands