TikTok stands to lose a fifth of influencers over ban

An overview of TikTok's influencers by country.

ByteDance, the owner of the social video platform TikTok, is set to lose at least 20% of the platform's influencers as a result of international pressureover the app's security and data privacy, according to data from influencer campaign platform HypeAuditor.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands