China, Newspaper advertising expenditure

An overview of total newspaper advertising spend in China since 2012.

Methodology & Sources

Data are provided by CTR Media Intelligence.

Print display includes formats such as half- and full-page ads, classified includes recruitment, property, automotive and others. 

Data are net of discounts, include agency commission and exclude production costs.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands