UK, Media consumption, Over-55

An overview of media consumption among over-55 in the UK


Figures are drawn from the third edition of the IPA’s ‘Making Sense: The Commercial Media Landscape report and are an average of pre- and post-lockdown touchpoints. 

Data are collected through a diary-based survey involving a representative sample of over 6,000 adults aged 15+, living in Great Britain.Each respondent is asked to:

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands