3 in 15: Brand-building and the Rise of Digital Commerce

David Tiltman, VP of content at WARC, and Lena Roland, managing editor of WARC.com, talk us through the recent white paper launched by WARC.

Where to listen


00:32 – Why did you choose this topic for the white paper? 00:11 – Does brand matter in digital commerce? 05:48 – Brand can only get you so far. 07:35 – Balancing brand-building and performance. 10:23 – Is there a problem with the way we talk about brand and performance? 11:55 – Assumptions around traditional and digital channels are going to be challenged. 13:30 – Understanding the ways brand and performance work together."

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