3 in 15: Reaching the Brazilian consumer

Cathy Taylor, WARC’s US Commissioning Editor, discusses what brands need to know about reaching the Brazilian consumer with WARC.com's managing editor Lena Roland.

Where to listen


0:32 – Can you tell us a little bit about the overall Spotlight series 1:05 – Why the interest in this particular market? 1:38 – How brands can react to some of Brazil's ongoing problems in ways that benefit them, and the common good. 6:01 – The rise of banking in Brazil. 9:59 – The importance of reality shows as a really engaging platform for brands.

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