3 in 15: Shoppable media

WARC’s Alex Brownsell, senior editor for media and editor of the WARC Guide to Shoppable Media, published earlier this year takes us through why social commerce is so important, the role of influencers in effective livestream shoppable content and what shoppable media might look like in five years’ time.

Where to listen

Timestamps

00:30 – Definition of shoppable media 01:20 – Why social commerce is becoming so important for categories like fashion and beauty.02:48 – Wil 05:34 – Livestream shoppable content. 06:48 – Are there any examples in markets outside of China? 07:50 – What impact do influencers have on these livestreams? 09:12 – What will shoppable media look like in 5 years’ time? 10:50 – What is immersive content?

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