Ace your game: How SEA brands can level up their mobile gaming marketing

Mindshare’s Haroon Qureshi shares his guide on what’s happening in the mobile gaming space and what marketers can do to achieve success in gaming marketing.

This article is part of a Spotlight series on how brands can play better with Southeast Asia’s mobile gamers. Read more

AYG or Ace Your Game is a guide for marketers to learn special gaming marketing moves to win over 250.6 million mobile gamers’ attention and hearts in Southeast Asia.

The guide includes the following key points:

  • First, why marketers should pay attention to mobile gaming

    • Set the context of mobile gaming – what is it and the types of mobile gaming
    • How big is mobile gaming in the region
    • Provide data points –...

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