Applying COVID-19 consumer tensions onto your brand decision-making

Examining the economic, habitual, attitudinal and social changes resulting from the pandemic.

Why it matters

Previous research has shown it takes around 66 days to form new habits, meaning the behaviours adopted post-lockdown are likely to remain for some time to come. This has major implications for marketers.

Takeaways

  • Economic hardship is likely to disproportionately impact younger people, resulting in long term changes to attitudes. Brands that provide for this will reap rewards in better times.