Authenticity: The most important currency in wellness that brands can earn

Carat’s Linda Fagerlund outlines how the stakes are now higher for brands that want to establish a meaningful presence in the wellness space.

This article is part of a Spotlight series on how brands in Australia can tap into the growing opportunity in health and wellness. Read more

With a rising educated middle class in Australia, empowered with more disposable incomes than ever, the concept of good health is no longer just about being “free” of illness and ailments (that’s just literally hygiene).

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands