Beyond omnichannel retail to convergent commerce

Proliferating digital commerce channels mean brands need to de-average channels, touchpoints and shopper segments to create seamless experiences across the evolving customer journey.

In the last decade, retail channels and consumer engagement touchpoints have both mushroomed. There’s now a veritable alphabet soup of new commerce types – not just e-commerce or m-commerce, but v-commerce, q-commerce, social commerce … the list goes

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands