Brand and content: How Unilever keeps its focus on the consumer

Unilever’s global e-commerce director of health and wellbeing Anusha Babbar shares how the consumer goods giant approaches brand equity, meaningful content, customer experience and e-commerce issues.

Unilever’s global e-commerce director of health and wellbeing Anusha Babbar talks to WARC and eTail how the consumer goods giant approaches brand equity, meaningful content, customer experience and e-commerce issues.

In your experience, how critical is brand equity within digital commerce environments? Given how crowded the online marketplace can be, how important is the role of the brand in securing consumer attention, trust and purchase?

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